Last updated: 01-Jan-2026
PUREBE™ (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or interact with www.purebe.co.uk (the “Website”).
This policy applies in accordance with:
* The UK General Data Protection Regulation (UK GDPR)
* The Data Protection Act 2018
* The EU General Data Protection Regulation (EU GDPR) (for future EU operations)
1. Who We Are
Brand Name: PUREBE™
Location: Slough, Berkshire, United Kingdom
Contact Email: mailto:info@purebe.co.uk
PUREBE™ operates a wellness and lifestyle e-commerce website offering products designed to support general vitality and wellbeing.
2. Who This Website Is For (18+ Only)
This Website is intended strictly for individuals aged 18 and over.
We do not knowingly collect personal data from anyone under the age of 18. If you believe that a minor has provided us with personal data, please contact us immediately so we can remove it.
3. Personal Data We Collect
We may collect and process the following categories of personal data:
a) Information You Provide Directly
* Full name
* Email address
* Phone number
* Billing and shipping address
* Account or order-related communications
b) Payment Information
Payments are processed securely by third-party payment providers such as Stripe and/or PayPal.
We do not store or process your full payment card details. These providers handle payment data in accordance with their own privacy and security standards.
c) Automatically Collected Data
When you use our Website, we may collect:
* IP address
* Device and browser information
* Pages visited and time spent
* Referring URLs
This data is used only for analytics and statistical purposes to improve website performance and user experience.
4. What We Do *Not* Collect
* We do not collect medical data or health diagnoses
* We do not collect sensitive health questionnaires
* We do not sell personal data
5. How We Use Your Data
We use your personal data to:
* Process and fulfil orders
* Communicate with you about your purchases
* Provide customer support
* Improve our Website and services through analytics
* Comply with legal and regulatory obligations
* Send marketing communications only where you have explicitly opted in
6. Marketing Communications
In the future, we may send marketing emails or promotional content.
* You will only receive marketing communications if you have actively opted in (e.g., via checkbox).
* You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly.
7. Cookies & Tracking Technologies
Our Website uses cookies and similar technologies to:
* Enable essential site functionality
* Analyse traffic and usage patterns
* Improve performance and user experience
We use a cookie consent banner, allowing you to manage your preferences.
You can also control cookies through your browser settings.
Cookies may include analytics tools such as Google Analytics. These tools collect anonymised or aggregated data for statistical purposes only.
8. Legal Basis for Processing (GDPR)
We process personal data under the following lawful bases:
* Contractual necessity – to fulfil orders and provide services
* Consent – for marketing communications and non-essential cookies
* Legitimate interests – for analytics, website improvement, and fraud prevention
* Legal obligation – to comply with applicable laws
9. Data Sharing & Third Parties
We may share personal data with trusted third parties only where necessary, including:
* Payment processors (e.g., Stripe, PayPal)
* Website hosting and infrastructure providers (e.g., WordPress hosting services)
* Analytics providers
All third parties are required to handle your data securely and in compliance with applicable data protection laws.
10. International Data Transfers
If, in the future, we transfer personal data outside the UK or European Economic Area (EEA), we will ensure appropriate safeguards are in place, such as:
* Adequacy decisions
* Standard Contractual Clauses (SCCs)
11. Data Retention
We retain personal data only for as long as necessary to:
* Fulfil the purposes outlined in this policy
* Meet legal, accounting, or regulatory requirements
When data is no longer required, it is securely deleted or anonymised.
12. Your Data Protection Rights
Under UK GDPR and EU GDPR, you have the right to:
* Access your personal data
* Request correction of inaccurate data
* Request deletion of your data
* Restrict or object to processing
* Withdraw consent at any time
* Request data portability
* Lodge a complaint with a supervisory authority
To exercise any of these rights, contact us at mailto:info@purebe.co.uk.
13. Data Security
We implement appropriate technical and organisational security measures to protect personal data against:
* Unauthorised access
* Loss or misuse
* Alteration or disclosure
However, no online system is completely secure, and data transmission is at your own risk.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or business changes.
Any updates will be posted on this page with a revised “Last updated” date.
15. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
PUREBE™
Email: mailto:info@purebe.co.uk
Location: London, United Kingdom